Did you ever see a trending article or video and thought this is the DEFINITION of Internet Noise? Like: “Oh my God! Why on earth is this ever created!?”.
The Internet made it easier for anyone to create and publish their content, without a quality check.
While this made it easier for unestablished creators to find a larger audience, it also resulted in large amounts of low-value, false and misleading content.
Earning money by providing free content?
The Youtube videos you see, the apps you use like Facebook, WhatsApp, the website content you read online, take consistent effort and resources to build. If all of the content on the internet is currently available for free, how are the content makers earning money?
They get ads money by selling out space on their apps or sites. They also save and trade user data and information for money. If a viewer clicks on the ads on their site, they get extra money.
The more viewers they get, the more their web- traffic increases and the more money they generate.
Some people identify only business opportunity here- to them, content quality is secondary.
Let me explain an example of a businessman- Jerry.
Jerry decides he would make money on the internet, he has a step by step plan.
1. Deciding the topic of the site: Jerry researches on what current trending topics are. Examples: WhatsApp status sites, Quotes for your Boyfriend, Video game cheat codes, cute cat memes etc., And chooses a topic that would help him ride on the tide.
Because Jerry has too many sites to maintain, so he spends as less money, time and resources as he can. He will most likely develop these sites for a while and earn money by selling a product or ads.
He will sell these sites off for higher returns unless the site tips and becomes a brand- earning very good returns.
With little practice, one can clearly tell the difference between a site that is carefully created and one which is only made to earn money out of it.
2. Logistical decisions: Jerry establishes his office in a country where he can pay less for the workforce: countries in South Asia or South East Asia like India are preferred.
Tim Ferris in his book: The Four Hour Work Week also wrote about this concept of hiring consultants from economies with lower currency rates to cut down operational costs. They hire employees for lower wages.
Behind the scenes
These employees (let us call them Joe) are supposed to write:
- on topics that are given to them by taking results from a Keyword research tool.
- a minimum of 3 to 5 articles per day.
- for a specific (read lengthy) word length.
Because of the impending time constraints, Joe does a google search, collects data from the first 3 or 4 sites, rephrases the sentences here and there and finishes up as quickly as humanly possible. And then, moves onto the next article to repeat the same routine.
Statistics in 2018 show that the word length of articles which grabbed reader attention ranged from 1000 to 1200 words. So, Joe is expected to write three to five 1000 word articles per day.
Ever noticed the long, boring introduction filling the first and last few paragraphs of an article with Keywords on a job site? Joe was just trying to reach the 1000 word target, alright?
1. The administrative strategy is to employ low- cost labour. I used to work as a manager in a similar firm before I resigned. Can you guess the gender of all fifteen Joes who wrote? Female. Jerry believes it is convenient to hire female employees for low paying jobs.
2. Ever entered a page that had a really interesting title, went in and saw the content was completely different? This technique is called click- bait. They do this to drive traffic.
3. There are some consultancies that write fake reviews, favorable comments for products etc. Next time you depend on a review to make a decision, think again!
Internet Noise affects on genuine writers:
I once saw a Joe writing about an Oprah Winfrey book, on a book review site; which mostly earns its revenue from running ads and from Amazon.
Joe doesn’t know who Oprah was or what “Super Soul Sundays” is! If you wanted to read about Oprah, don’t you wish the one who wrote the article knew what they are writing about?
I’m not saying bad content is only created by bad content creators. Sometimes even good content creators stumble.
But the writers who create their work as an art, read and write, improvise and edit constantly.
They spend time, energy, effort and money to train themselves to write and to achieve a level of mastery. And sometimes their work is stolen, rephrased and used by Joe.
Start by realizing your every action has power, especially on the Internet. There are so many Jerrys who won’t mind creating many sites out of mediocre content just to earn money.
As most of the staff is inexperienced, non- expert and overworked, the content is generally uninspiring, stolen, rephrased, ungrammatical and curated in a hasty way.
What you can do about it:
- Next time you enter a low- value site, do yourself a favour and close it immediately. It gives Google and other search engines a clue that the content is not up to the mark.
- If you continue using sites with poor content for longer durations, you are essentially improving their domain strength and ranking them up. Aka, your next google search for the topic will return you more results from this site instead of better sites with High- Value Content.
- Simply don’t open content that you don’t want to read.